Case Study: 3x ROAS for E-Commerce Brand via Google Ads

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Client Overview: An emerging D2C fashion brand struggling with high CPAs and low return on Google Ads spend.

The Challenge: Generic search campaigns with broad match keywords, wasted spend, and ROAS below 1.5x.

My Approach: Restructured Google Ads account with high-intent keywords, Performance Max campaigns, optimized product feeds, and a multi-touch remarketing funnel.

Results: ROAS increased from 1.5x to 4.5x in 90 days | CPA reduced by 62% | Revenue grew 215% QoQ | Conversion rate improved from 1.2% to 3.8%

Tools Used: Google Ads, Google Analytics 4, Google Merchant Center, Looker Studio